Breakfast Seminar: Writing for Impact



Writing for Impact Breakfast Seminar
(Full breakfast buffet)


Wednesday, April 3, 2013
9:00 a.m. to 11:30 a.m.


Banquets Unlimited
200 Bridge Street
Wilmerding, PA 15148


Dr. Harriet Franklin, President of Franklin Communications


$40.00/person or $35.00/person for 3 or more


March 6, 2013 at 8:30 a.m. (full payment due)


Andrea Graziano at 412-673-6184 or
Joe Castagnola at

Seminar Description

Writing well is critical today. In a recent survey, CEO’s and executives of 120 companies were asked, “What is the most important skill you look for when promoting managers and employees?” Almost 100% responded “communication skills” and writing was close to the top. In this seminar you will learn:

  • The 12 most persuasive and demotivating words in the English language.
  • How to write powerful and persuasive emails, proposals, presentations, and letters that successfully sell you, your ideas, products or services every time.
  • How to use the Fishing Model to write creative and colorful cover letters and resumés that capture the attention of the reader, leading to the interview and perhaps the job?
  • How to write negative message, complaints and disagreements positively, so that the readers will accept the message easily.

Seminar is open to all Business Leaders, EABA Members and their employees.  You will receive a comprehensive handout with immediate take-home value.

Don’t miss out on this learning opportunity!